Anyone & Anything needs SWOT


Happy customers = succesful business

Targeting your market is a crucial part of any business and of course no business could appeal to everyone It is impossible to be all things to all people in any area of life. But through  listening people you can make a good approach and to try to fit their needs.This is very important and good to know what business you are in. This will help you to feel more confident to recognize your SWOT.

Maybe you are a decorator or a hairdresser or a project manager. Do you recognize your business? How would you describe it? What is the main strapline? What is the Unique Selling Point?

In order to truly understand your customers you need to really to understand what they want and what they need. This is very hard sometimes to understand your close family and friends even ourselves so let alone customers who start off as strengers. We are all different, we have got different background, expectations, experiences and personalities and finally we are all different in our likes and dislikes.

The best way to find out how to delight your customers is to be in their shoes so simple just become a customer of your business or service and then ask yourself a few simple questions:

  • What kind of experience Do I have meeting others?
  • How do I feel about the experience I have had?
  • What did make me happy?
  • If there was any problem, how was it handled?

Of course, this is not easy but driving  a small business you have meet the opportunity to have contact with your customers and you can make them feel satisfied.

Working on the basic swot analyses will help you to make your business, service and product better, more attractive but first of all just simple you need to fit to customers needs by listening them. Listening is the secret key to people harts.


Posted on July 9, 2013, in Uncategorized. Bookmark the permalink. Leave a comment.

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